Unbounce lets you build landing pages that capture leads. This guide turns accepted submissions on supported Unbounce pages into conversions you can send to your ad platforms.
There is no account to connect. To set it up, follow the instructions below:
Before you start: Use a published Smart Builder page and install Converly through Settings, Script Manager, then Add a Script. Choose Custom Script, paste your normal Converly code, set Placement to Head and Included On to Main Landing Page. Select the domain serving your landing pages and save. Follow Install Converly on Unbounce for the full walkthrough.
Main Landing Page covers forms shown on the page and forms that open in a lightbox. All also works, but you do not need to select it for a lightbox form.
This integration supports Smart Builder forms. Classic pages, pop-ups and sticky bars are not supported. Smart Builder lightbox forms are included. Custom domains, Smart Traffic, Post Form Data to URL, new-tab redirects, custom success actions and forms inside confirmation pages are outside the verified coverage.
Step 1: Create a flow
A flow is the rule that turns a form submission into a conversion. Click Flows in the left sidebar, then Create New Flow, and give it a name like "Contact form leads".
You land in the flow builder. It is empty for now. Click Add Trigger to choose what starts this flow.
Step 2: Choose Unbounce
A panel slides in from the right listing every lead capture tool Converly supports, grouped by type.
Click Unbounce. If you do not see it straight away, scroll the panel or use the search box at the top.
Step 3: Choose where it fires
The page setting is how you select the landing page you want to track. For a lightbox form, Page means the landing page that opened the lightbox.
Read this before you choose
Without a specific page, accepted submissions from every supported Unbounce landing page with Converly installed can count as the same conversion. Choose specific pages if different campaigns need different conversions.
Option 1: Trigger on all pages
A conversion fires whenever someone submits a supported Unbounce form on any tracked landing page. Only choose this if all those forms should count as the same conversion.
Option 2: Trigger on specific pages
To count leads from https://yourpages.ubpages.com/request-a-quote, select Specific Pages and enter /request-a-quote. The path is the part after your domain. Start it with a slash, and do not include the domain.
For a lightbox, enter the main landing page path. Do not use the lightbox address or confirmation page address.
Click Add another page if you want to include more than one page, or the x to remove one.
One form per landing page
The supported builder allows one lead capture form per page, so the page setting selects that page's form. There is no separate Form filter for this trigger. To count different landing pages separately, give each flow the appropriate page path.
When you have picked an option, click Set trigger.
What happens next
A trigger on its own does not send anything yet. Next you add one or more destinations (Google Ads, Meta, and so on) and publish the flow. See Building a flow for that part.
Converly counts accepted submissions. Empty, rejected and unfinished forms do not count. Contact matching uses supported email, phone and name fields. Dropdown answers and consent checkboxes are not contact details.
You do not need a separate Converly installation on the confirmation page or a separate conversion for visiting it.
That's it! The final step is to test your setup in a new incognito window. Submit a valid lead on your published landing page, including opening the lightbox if that is where your form appears. Then click Logs in Converly's left sidebar and check the destination results for your test. You can read more about how to properly test your setup here.
If submissions are not showing up later, check the Head placement in Script Manager, the selected domain and the code on the main landing page. Make sure your page filter names that landing page and the flow is Active rather than Draft.