Use Converly with iubenda

iubenda is a popular privacy and consent tool, especially in Europe. It shows your visitors a cookie banner and stops tracking scripts from running until they say yes.

Converly works with iubenda, so visitors who accept marketing cookies are tracked as normal and visitors who decline aren't tracked at all.

To set it up, follow the instructions below:

Step 1: Find your Converly code

The first step is to find where you pasted the Converly code on your website. For most sites this is the head code box in your website builder's settings, or a header code plugin if you're on WordPress. It should look something like this:

<script src="https://js.converly.io/v1/loader.js?key=YOUR_SITE_KEY"></script>

Step 2: Mark Converly as a marketing script

The next step is to change the code so iubenda holds it back until the visitor accepts marketing cookies. iubenda needs 4 small changes:

• Add type="text/plain"
• Add class="_iub_cs_activate"
• Add data-iub-purposes="5" (5 is iubenda's number for marketing)
• Change src= to data-suppressedsrc=

When you're done, it should look like this:

<script type="text/plain" class="_iub_cs_activate" data-iub-purposes="5" data-suppressedsrc="https://js.converly.io/v1/loader.js?key=YOUR_SITE_KEY"></script>

Important: Make sure NOT to change anything else in the code, especially the part after key=. That's the key that is unique to your site, and if it changes, Converly won't track anything.

Then save your changes and publish your site.

iubenda also has an automatic blocking option, but it only catches scripts it already knows about, and adding your own domains to it needs a paid plan. Changing the code like this works on any plan.

Step 3: Test it works

That's it! The final step is to test it, and it only takes a couple of minutes.

First, open a new incognito window (or private window) and go to your website. When the cookie banner appears, decline marketing cookies. Then submit a test entry through one of your forms.

Now open the Activity page in Converly. The test entry should NOT appear there, because Converly never ran for that visitor.

Next, close that window, open another new incognito window, and go to your website again. This time accept marketing cookies (or click accept all), then submit another test entry. Head back to the Activity page, and this time the test conversion should show up within a moment.

If both of those happen, your cookie banner is holding Converly back properly.