A cookie banner is the pop-up that asks your website visitors whether they're happy to be tracked. Tools like Cookiebot, CookieYes and OneTrust show the banner, remember each visitor's answer, and stop tracking scripts from running until the visitor says yes.
Converly works with all the popular cookie banners. Once it's set up, visitors who accept marketing cookies are tracked as normal, and visitors who decline aren't tracked at all.
This article explains how that works. For step by step instructions, pick your cookie banner from the list below:
Pick your cookie banner
- Complianz
- Cookiebot
- CookieYes
- HubSpot
- iubenda
- OneTrust
- Osano
- Real Cookie Banner
- Squarespace
- Termly
- Usercentrics
- Wix
If you installed Converly through Google Tag Manager, follow the Google Tag Manager guide instead, whichever cookie banner you use.
These guides work on any website builder. So if your site is on Webflow, WordPress or anything else, simply follow the guide for the cookie banner you use.
If your cookie banner isn't listed, it almost certainly works the same way. Look in its settings for an option to block a script until a visitor accepts marketing (or advertising) cookies, and add Converly there. And if you get stuck, get in touch and we'll help you set it up.
How it works
Converly is a marketing tool, so it belongs in your cookie banner's marketing (or advertising) category.
When a visitor first lands on your site, your cookie banner holds the Converly code back. Converly doesn't run, doesn't set any cookies and doesn't capture anything.
If the visitor accepts marketing cookies, your cookie banner switches Converly on straight away. Converly picks up the ad click that brought them to your site, and tracks their form fills and bookings as normal.
If the visitor declines, Converly never runs for them. Nothing is captured, nothing is sent to your ad platforms, and you won't see anything for that visitor in your Activity Log.
A few things worth knowing
- It's all or nothing. Converly switches on for visitors who accept marketing cookies and stays off for everyone else. That includes the conversions it sends to analytics tools like Google Analytics, so a visitor who accepts analytics cookies but declines marketing cookies isn't tracked in either.
- The only slight oddity will be if someone accepts on a later page. The details of the ad click (like Google's click ID) are in the web address of the first page a visitor lands on. If they browse to another page before answering the banner, Converly can't see that click any more. It still tracks their conversion and sends their scrambled contact details, which ad platforms use to match it back to them, but it can't attach the original click. Most visitors answer the banner on the first page, so this only affects a small number of conversions.
- Changing their mind. If a visitor withdraws their consent, Converly stops from the next page they load. No cookie banner can stop a script that is already running on the current page, so this is the same for every tracking tool.
- Browser privacy settings still apply. On top of your cookie banner, Converly honours Global Privacy Control, a privacy setting some visitors switch on in their browser. You can read more about how Converly handles personal data here.
Make sure you test it
Every guide ends with a quick test. Please don't skip it. If the cookie banner isn't holding Converly back properly, you'll track visitors who said no. If it's holding Converly back for everyone, you won't track anyone at all. The test takes 2 minutes and tells you which it is.