Connect Reddit Ads

Sending conversions to Reddit tells it which ad clicks turned into real leads. Reddit uses that to optimise delivery and to report accurately, even when the browser pixel is blocked, because Converly sends server-side through the Reddit Conversions API.

A destination is added inside a flow as an action, so you connect Reddit while building (or editing) a flow.

Before you start: you need a flow that already has a trigger set up (see Building a flow), and access to your Reddit Ads account.

Step 1: Add an action

Open the flow with your trigger. Below the trigger card there is a + button. Click it to add an action.

The flow builder showing a trigger card with a plus button below it to add an action — Every destination is added as an action on a flow.

Step 2: Choose Reddit Ads

A panel slides in from the right listing every destination Converly can send to. Click Reddit Ads.

The destination panel with Reddit Ads visible — Pick Reddit Ads from the list of destinations.

Step 3: Connect Reddit

The first time you use Reddit you need to connect it. Click Connect with Reddit.

A Reddit window opens. Sign in with the account that has access to your Reddit Ads, and approve the request. The window closes and you come back to Converly, where you pick which Reddit Ads account Converly should send conversions to. This is a one time step. After this, Reddit stays connected for every flow.

The Connect Reddit Ads screen with a Connect with Reddit button — Connect with Reddit, then choose your ad account.

Step 4: Choose your conversion

Pick which Reddit event to record from the Conversion dropdown. The options are Lead, Sign up, Purchase, View content, Search, and Add to cart. Most people sending form conversions want Lead.

Set a value and currency if each lead is worth a fixed amount, or leave the value blank.

The configure screen with the Lead conversion selected and value and currency fields below it — Pick the event, set a value if relevant, then click Next.

Step 5: Send a test

Reddit shows test conversions arriving live, but only while the right page is open. So set that up first.

In the Reddit Ads Manager, open Events Manager and go to the Event Testing page. Leave it open.
Copy the Test ID shown on that page and paste it into the Test ID box in Converly.
Click Send test event.

Watch the Event Testing page in Reddit. The event usually appears within a minute. Once you have seen it, click Add action and publish the flow.

Use the Test ID, or you send a real conversion

The Test ID is what tells Reddit this is only a test. If you click Send test event without one, Converly sends a real conversion to your Reddit account, and it can show up in your campaign reporting. So paste the Test ID first. And remember Reddit only shows tests while the Event Testing page is open, so keep it open when you send.

The test step with a Test ID field, a Send test event button, and a Skip test button — Paste the Test ID from Reddit's Event Testing page, then send, and watch it land within a minute.

What happens next

Once the flow is published, real conversions flow to Reddit automatically. You can also watch them arrive in Converly on the Activity page right away.

If conversions are not showing in Reddit later, check that the account you connected is the one your ads use, that the flow is Active rather than Draft in Converly, and that the connection still shows as connected under Settings.